This 24-hour seminar is intended
for students in the MBA program at the International School of Management
in Paris. It treats a cross disciplinary selection of issues of particular
importance for doing business in Asia.
In particular, the following
questions and their consequences will be studied:
is there an Asian way of doing
business,
is there a (are there) model(s)
of economic growth particular to Asia,
the challenges of marketing
in Asia,
specificities of project evaluation
in the Asian context,
the causes and lessons of the
Asian financial crisis, and the recovery programs,
the specificities and opportunities
of the Asian financial markets.
Particular attention will be
paid to Greater China (People's Republic of China, Hong Kong and Taiwan),
and India.
Management skills that will
in particular be developed are: country risk analysis, marketing research
and planning, financial analysis, portfolio management, legal analysis,
international negotiation.
ASSESSMENT
Assessment will be based on
the following elements a 5,000 word report which may take any of the following
forms:
a marketing plan for the launching
of a product on the Asian market or any part thereof, or
a study of the result of portfolio
diversification for a European investor looking at Asia or any part thereof,
or
a review in the form used by
financial analysts of any multinational corporation from an Asian country
and quoted on an Asian stock exchange.
MATERIALS
In addition to the choice of
books on the Professor's web site, it is recommended that students work
with:
Also a set of printed materials
will be distributed to participants.
CLASS ASSIGNMENTS
For each day of the three-day
seminar, each student is encouraged to prepare the class by doing the following
optional work.
First day:
one-page reproduction of a work
of art from an Asian country (not his/her own) and one 100 word presentation
of the work
and
with reference to two Asian
countries of your choice (either Japan, China or India, and one other country),
the latest reports of the IMF and the WTO. These are to be dowloaded from
the IMF and WTO sites, printed and brought to class. Also the statistical
dossier distributed before the class should have been studied in relation
with the country of each participant's choice.
Second day:
preparation of two cases related
to strategy and marketing in Asia from the selection of cases distributed
prior to the class
and
preparation of one article selected
from the articles on Asia on the site of McKinsey Quarterly
Third day:
evaluation of the cost of capital
of any Asian multinational corporation quoted on a stock exchange
or
evaluation of the optimal portfolio
for a European investor intending to diversify his portfolio with instruments
quoted on any Asian exchange.