INTERNATIONAL LAW FOR THE DESIGN BUSINESS
PARSONS SCHOOL OF DESIGN
PARIS 2008
Cabinet d'avocats
29 boulevard
Raspail, 75006 Paris
tel: (331) 01.45.04.62.52 - fax: (331) 45.44.64.45
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COURSE DESCRIPTION
Updated as of January 8, 2008
This 30-hour class is dispensed at the Parsons School of Design in Paris in the Design and Management Program.
It is intended to introduced the students to challenge students to reflect upon the relationships between design and law, in philosophical and economic as well as practical terms.
The students will be introduced to legal issues arising in a range of contexts in which designers may be involved: industry, commerce and communications.
In particular, the readings and discussion cover the creation of rights to designs, their protection and exploitation internationally, and the liabilities to which designers are exposed.
In addition, legal issues arising in connection with working as a designer internationally will be treated with a view to equipping students to approach negotiations of employment and licensing contracts.
For each class, students should
choose topics from the list for each session and prepare a written report
(300-500 words) summarizing and evaluating the texts chosen. The reports
will be used as focal points for class presentations and discussions and
will constitute one of the bases of evaluation.
OUTLINE
Session 1 - On the relations between law and design, and law and art
The law by design:
Natural Law and Natural Design, by Teresa Mia Bejan
From the book of readings:
Roman law, canon law, liberalism, socialism
The law as art:
W. H. Auden, Law like love
La
justice en images I
La
justice en images II
The law in literature:
From the book of readings:
Jonathan Swift, Gulliver's Travels
Montaigne, Of experience
Emile Zola, J'accuse
Hermman Melville, Moby Dick
Gandhi, A plea for the severest penalty upon his
conviction for sedition
Celebrated cases of Judge Dee
The law as drama:
The
O.J. Simpson Trial
The trial of O.J. Simpson
The
Bill Clinton Impeachment Trial
The impeachment trial of Bill Clinton
Assignment 1:
What does it mean to "design" a law?
Assignment 2:
Comment the flow
chart of the decision-making process of the European Union.
Session 2 - Introduction to intellectual property
World Intellectual Property Organisation,
What
is intellectual property
(Gateway setion)
Patents
Utility Models
Industrial designs
Trademarks
Know How
Copyrights
Software
Data bases
Microprocessor designs
Plant varieties
Assignment 3:
For the country of which you are a citizen or a
resident, find on the web the laws that protect designs (usually the Patent
Law and the Copyright Law). Scan those laws for the word "design" and print
out each article of those laws that contains that word. Bring the results
to class. Compare the results for your country with the definitions of
designs on the WIPO site.
Session 3 - The economics underlying the law of intellectual property
Whales
Get Beached, Don't They? An Essay on the Law and Economics of Copyrights
in Music
by Daniel A. Laprès, Lex Electronica, vol.
9, n°3, Été 2004
From the book of readings:
WTO statistics for royalties and license fees
Assignment 4:
Identify a debate over the imposition of a standard
to a communications or design process. Point out the underlying economic
issues and the interests and manners of intervention of their promoters.
Sessions 4 and 5 - The meaning and protection of creativity in law
The
overlap between design and copyright law, by Ian McDonald
Where
to draw the copyright/design boundary, by Kumaran & Sagar, Delhi
Assignments 5 and 6:
Prepare written reports on each of the following cases identifying the relevant facts, the decisive issues and the legal reasoning. Evaluate the results of each case:
Burrow-Giles Lithographic
Bleistein
Kuddle Toy
Batlin & Son
John Muller
Kitchens of Sara Lee
Kieselstein-Cord
Carol Barnhart
Coca Cola
Gallo Wines
My Sweet Lord
Steven Stealberg
Xerox v Apple
The protection of typeface
Session 6 - Procedures for protecting designs
France, Institut National de la Propriété Industrielle, déposer une marque http://www.inpi.fr/fr/dessins-et-modeles/deposer-un-dessin-et-modele.html
European Union,Directive 98/71/EC of the European Parliament and of the Council of 13 October 1998 on the legal protection of designs
Guillaume Montreux, Registered and unregistered Community design compared
Assignment 7:
Research what are the procedures for registering
a design in your country. Bring a completed application form with attachments
and quantify the charges. For how long is the registration valid? May it
be renewed? On what conditions?
Session 7 - Introduction to the protection of intellectual property internationally
Researching
Intellectual Property Law in an International Context, by Stefanie
Weigmann
http://www.wipo.int/hague/en/legal_texts/ The
Hague régime
Assignment 8:
Ascertain what treaties your country has signed
for the protection of designs. What provisions are there for international
extensions of those registrations? At what cost?
Sessions 8 and 9 - General principles of contract
Woolley - Munple - Marvin - Denney
Lucy - Lefkowitz -Hodge - Konic - Bovard
For
want of a signature, $ 500,000 lost
Session 10 - Agency law
Pro Golf - Reyes - Chester - Wolfe
Kanavos
-
Simmons
- O'Boyle
-
Detroit
Pure Milk
Session 11 - Product Liability
Koperwas Gowen Anderson Martin
Laaperi
Session 12 - Licensing
From the book of readings:
Session 13 - e-commerce
Prepare case reports on these cases:
Assignment 9:
Une société française Fashion
Heaven lance une activité d'achat et de vente de vêtements
et d'accessoires de grandes marques françaises.
La société s'approvisionne en marchandises
dans des solderies à Paris moyennant quoi elle les achète
à des prix correspondant à environ 10% du prix de détail
original.
Ces marchandises sont authentiques en ce qu'elles
sont introduites dans le commerce par les titulaires de marques eux-mêmes.
Mais considérant que ce sont des marchandises soldées (fins
de séries, marchandises légèrement défectueuses,
etc.), elles sont vendues aux soldeurs à des prix extrêmement
bas.
La société Fashion Heaven les revend
sur e-bay.com et ebay.fr. Pour la promotion des articles offerts sur ebay,
le persponnel de la société réalise ses propres photos
des produits et, en plus, achète des photos "runway" auprès
de sociétés spécialisées. Pour chaque article
proposé sur le site d'ebay, elle écrit un texte promotionnel
affiché sur ebay dans lequel est mentionnée la marque du
produit offert. Les textse vantent la qualité des produits et la
renommée de la marque pour mieux vendre les produits. Rien ne transparaît
dans les textes sur ebay sur le fait que les produits offerts sont du "second
choix".
La société Fashion Heaven réalise
des marges très importantes et développe un commerce florissant.
Mais au fil des mois, de plus en plus de produits
contrefaits font leur apparition sur ebay jusqu'à en noyer le site
d'ebay sans que le consommateur non spécialisé puisse aisément
distinguer les produits authentiques des produits contrefaits.
Sous les menaces chaque jour plus graves des titulaires
des grandes marques, ebay décide d'interdire toutes les ventes de
vêtements de marques par des fournisseurs autres que les titulaires
des marques elles-mêmes ou leurs concessionnaires officiels.
Du jour au lendemain, Fashion Heaven est interdite
d'accès au site d'ebay et son chiffre d'affaire tombe à zéro.
Est-ce que la société Fashion Heaven
a des recours? Contre qui? Avec quelles chances de succès?
Session 14 - Negotiating international
design services and design-related contracts
From the book of readings:
Session 15 - Ethics and law in
international business
Articles 81 and 82 of the consolidated version of the Treaty
establishing the European Economic Community
Judas
Priest - Affaire Yahoo
ADDITIONAL READING
Original sources of law
Cabinet d'avocats
29 boulevard
Raspail, 75006 Paris
tel: (331)
01.45.04.62.52 - fax: (331) 45.44.64.45